Micro
Micro is a mobile app designed to help users learn new topics efficiently through bite-sized lessons, featuring curated books and podcasts. By researching, designing, and prototyping, I created an intuitive platform that personalizes content based on user preferences, making continuous learning more accessible and engaging.
PROBLEM
People spend less time learning and more time scrolling
People spend hours scrolling on their phones but struggle to make time for meaningful learning. With constant distractions, it’s harder to stay engaged with knowledge in a world where traditional learning feels overwhelming.
SOLUTION
Learn more with Micro
Micro is an app that makes learning easy, even with a busy lifestyle. Through short, engaging lessons from books and podcasts, it helps users turn idle screen time into an opportunity for growth and knowledge.
Personalized experience
Micro evaluates user preferences to create a learning experience tailored to individual interests and needs, making the content more relevant and engaging.
Bite-sized Lessons
Micro evaluates user preferences to create a learning experience tailored to individual interests and needs, making the content more relevant and engaging.
AI Recommendations
Micro evaluates user preferences to create a learning experience tailored to individual interests and needs, making the content more relevant and engaging.
Design Process
EMPATHIZE
Understanding the Users
Before diving into design, I conducted desk research to understand digital consumption trends and their impact on learning.
Key Insights:
- The average person spends 4 hours and 37 minutes on their phone every day (Statista 2024).
- Over 50% of Gen Z and Millennials report feeling guilty about how much time they waste on their phones (Deloitte, 2023).
- Attention spans have decreased by nearly 25% in the past two decades, making long-form content harder to engage with (Microsoft, 2022).
Empathy Map
To expand on my research, I conducted user surveys and interviews to explore the challenges people face with learning and their phone usage habits. I then synthesized these findings into an empathy map to identify key behaviors, thoughts, and frustrations.
User Pain Points
After completing 15 user interviews and empathy mapping, I gathered that:
67%
Found traditional learning too time-consuming
80%
Wanted to replace endless scrolling with learning
73%
Spent over 4 hours daily on their phones
DEFINE
Understanding the Users
